Apple to launch new iPad Air, iPad Pro, and MacBook Air this week: report

Published On: March 4, 2024

Highlights

Apple could launch new iPads and MacBooks through its website.
The Apple press announcement is expected as soon as this week.
Here’s what we know about the new Apple products.

In recent years, we have seen Apple making announcements through press releases for products with incremental updates. As per fresh reports, the Cupertino brand could go the latter way to launch new iPad Air, iPad Pro, and MacBook Air this week. It would be a quick and efficient way to roll out the said products without the cost and distractions associated with a large-scale event.

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Apple iPad Air, iPad Pro, MacBook Air launch event (rumours)

Mark Gurman from Bloomberg claims Apple isn’t planning to host a flashy choreographed event for launching new iPad Air, iPad Pro, and MacBook Air. Instead, it could send out press releases and posts through the Apple Newsroom website. He says the company could publish a “series of online videos and marketing campaigns” for the products.

While he believes the announcement could take place sometime this month or April, MacRumors says it could happen as early as this week. The publication isn’t exactly sure if it would be the aforesaid products though.

Upcoming Apple product announcements: rumoured details

So either in March or April, the following product announcements are expected:

2 iPad Pro: These Apple tablets could come with Apple M3 silicon, slim body, OLED screens, a front camera on the wider side, a rehauled rear camera design and perhaps even MagSafe charging support. The iPad Pro could also get a new Magic Keyboard with a bigger trackpad and the body could be partially aluminium. Apple could even release a new Apple Pencil for these or the Air models mentioned below.
2 iPad Air: These could be powered by Apple M2 SoC. One of the models could have a 12.9-inch screen.

MacBook Air 13″, 15″: The MacBook Air 13-inch and 15-inch models could be refreshed with an M3 chip, Bluetooth 5.3 and Wi-Fi 6E.
New colour options for iPhone 15, iPhone 15 Plus, iPhone cases and Apple Watch bands are also being rumoured. MacRumors doesn’t have much confidence in this rumour though.